Vision

Vision is an integral part of our every day lives. As a photographer and creative, I could not imagine anything worse than not having the ability to see. Sight is something you take for granted until you think you might lose it.

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Like many of you, I am always looking for ways to help those that are less fortunate. Aboriginal and Torres Strait Islanders still don’t receive the same level of eye health care as the rest of non-Indigenous Australia. With 94% of vision loss for Indigenous Australian adults being preventable or treatable, there’s a lot to be done.

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Many people are blind because they don’t have access to quality and affordable eye health. Of the 36 million people in the world who are blind, many don't have to be. Eye diseases like cataract, trachoma and diabetic retinopathy lead to permanent blindness when often, the conditions are treatable or preventable.

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Vann, pictured right, was three years old and blind from cataracts. Her parents were constantly worried for her future. Fortunately, The Fred Hollows Foundation was able to help and arranged for Vann to have cataract surgery. Now, Vann is fulfilling her dream of going to school and wants to be a doctor when she grows up. (Photo credit: The Fred Hollows Foundation).

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As such, I am proud to say that Fotogenique will donate $5.00 from each photography session booked and $10.00 from each photo print sold from the Fotostore, to The Fred Hollows Foundation. The Fred Hollows Foundation has a very clear goal, which is to put an end to avoidable blindness. When this day comes, people in developing countries will get the same quality eye care the rest of the world takes for granted – and they won’t stop until this is done.

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In addition to investing in a photography package from Fotogenique or purchasing timeless décor for your home or office, you are also helping give the gift of sight to those that need it. Thank you from the bottom of my heart.

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Moe Berjaoui

Founder & Lead Photographer